Are You Remembered As Unique Or Just Another Piece of Cardboard?

It takes a lot to stand out from your competitors. Regardless of your industry, it’s essential to do a bit of promotion to reach out and connect to your audience. Appearances do matter, as they are our first impressions. The initial contact you make with another person could lead to something much more valuable.

It’s imperative that you draw in your audience with a warm smile and an inviting aura. But one thing that captures the interest of people is a well-crafted business card.

Call it a piece of cardboard if you will, but for author Jovia D’Souza, a business card helps you get attention more than any other marketing tool would. In this article, you will find a few essential things to remember in making a business card that will make you stand out!

What To Remember When Designing A Business Card

Printed business cards are still very beneficial, even with everything around us going digital. If you are a serious business person, then you cannot ignore the value of having and handing out your business card. The cards tend to make great impressions, especially when you meetBeen  prospective clients.  They work just as great with those you have met before but never had a chance to exchange contacts with as they re-establish your connection.

Accepting your business card is likely the first yes and the first act of acceptance you receive from your prospect.  That is a huge step, even if only subliminally.  

You must ensure that you dish out only professional-looking business cards that pass you for the pro you are.

Information

Conveying information is the primary purpose of your card. To make it easy for people to contact you, make sure you need to have included all your essential contact information. Your job title, name, address, website, and phone number are some of the details that should not miss on your card. It sounds silly and simple, but many omit something vital. Remember that a business card offers limited space; you should include the most crucial and necessary information.

Brand

Elements such as the logo, fonts, and colors are what will stand for your brand, and they must be conveyed prominently on the business card. The Business cards must be consistent with what your brand is all about because this way; even new acquaintances can remember you better. Do not design a business card for beauty purposes, but instead, design it to what you are all about as a brand; let your brand stand clear on the card.

Material

When talking material, we are talking about the paper stock that you choose for the business card. The finish, design, and weight are all determined by the paper you choose for your cards. Settle for a paper that can make sturdy cards, so they are not dented or easily torn when placed or removed from the cardholder or wallet. Even though your printer can help you make most of these decisions, it still helps to say what you want the final product to look like so you don’t ever disappoint your brand. Quality cards will always speak positives on your behalf, so you will want to make a considerable effort.

Size

You can be as fancy as you want to be with the design of your card, but you essentially must have the standard size of a wallet or cardholder in mind, so you don’t end up designing cards that are too large to fit into anything. Traditional cards are 3.5 inches by 2 inches so they can fit into the wallets and cardholders. 

If the recipients struggle with storage, they might throw them away, misplace them, or otherwise lose them; hence, you lose out on the process’s potential.

Again, a business card is more than just a piece of stationery you hand in. It also projects the very identity of your business. So, take the time to design a business card that will have people take notice and say, “Whoah, you mean business!”

As you do a great deal of networking, you can free up some time by letting a professional handle your business’s finances. Contact Business Untangled today for your tax accounting needs.