Finding the “Why” Behind Your Business Idea

Exploring what you want to do to positively impact the world can be a fascinating and fulfilling process.

What motivates you to be in business in the first place? You want to profit from your idea, but it doesn’t quite explain the deeper meaning behind it. Be true to yourself; there has to be a personal “Why” to everything we do. If we take your potential earnings out of the equation, what would be your sole motivation for running a business?

You may have to take a moment to do a bit of deep self-reflection until you find a grand purpose to the things that you do.

Here are five steps you can take to help you find your “Why” behind your business idea:

1.  Find your Big Thing

Look inwards to see what it is that fires you up. What are you passionate about in your life? What do you love doing? What do you talk about for hours? What inspires you? Check your browser history and your reading list. Your Big Thing is right in front of you; all you have to do is claim it!

2. Identify your superpower

Everyone has something they do where they excel. Write down all the things you’re good at, pick out the top one or two that stand out, the ones that you can offer right now. Instead of feeling helpless, recognize that you have a unique combination of experience and skill to provide the world. No one else in the history of the world can offer what you offer right now.

3. Engage your community

Whatever your life purpose is, you want to have a positive impact on your community, right? Think about who you want to help. Do you relate to children, or seniors, or single moms? Are your superpower skills useful for fundraising or writing submissions? Find an organization that could do with a helping hand, whether it’s pro bono work or hands-on volunteering. As you gain experience, you also understand more about yourself and find a reason to build a business. 

4. Bring it all together

Once you’ve identified your Big Thing, you know what your unique superpowers are and how you want to serve your community, you can connect the dots. What are the common themes? You might be passionate about human rights, be an excellent public speaker and choose to work pro bono as an advocate for your local Amnesty branch. Or you may offer free haircuts or styling to homeless people or the unemployed.

5.  Act!

Now you have your life purpose package; you can swing into action. Look for opportunities to align your life purpose with tangible action out in the world. Be bold and resolve to do what you can where you can. You might not achieve world peace, but you can make your community a better place.

There is no one formula to building a business. And that is the fun part of the entrepreneur’s challenge. We call it the “earn while you learn program”.  You can find your true calling, be inspired, and use the time and energy that you possess to make a major impact in the world. Plus, the bonus is – you can make a profit. 

As you do so, be sure to have the right people supporting you from the background.  Business Untangled has helped inspire many entrepreneurs to build the business of their dreams.  

Business Untangled is committed to helping you bring your business from point A to point B — and beyond!

Call us today and learn more.